Farewell, Good Girl: Let Business Go Wild.

THE WORK – About ditching the status quo and entrepreneurial fake-ness, returning to what actually matters.

With THE WORK I am sharing transmissions around mystical business, branding and co-creating a new paradigm on Earth. Read on to find out who I thought I wanted to be (and imagine me cringe at it a little), and the new-yet-ancient goodness I strive for instead today.

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I am wildly aware that my way of approaching business these days is going against pretty much everything I have learned in the majority of courses I have taken on the matter (hold on, the word “business” doesn’t even seem to fit anymore, but I shall use it – for now – for a lack of a better alternative).

It makes me smile, and also shudder, when I look back at the days when I took over my parents’ business while still at uni. Ambitious, and driven, I wanted that girl-boss vibe so badly. I wanted to be a “proper” business woman. I felt proud when I was walking through the City of London, on the way to meet my financial advisor, discussing the move of the business from Germany to the UK. Sipping tea with her in a fancy, modern coffee shop near Liverpool Street, wearing my most business-y outfit, my hair freshly dyed, it felt like I was stepping into a completely new me. I joined the enterprise society at uni, and presented my company and my plans for growth and expansion in front of dozens of Cambridge’s successful business folks. I attended networking events, workshops, and classes for founders, soaking up all business and marketing how-tos I could get my hands on.

All the while I had a specific image of myself in my mind: a successful, smart entrepreneur who can claim she “made it” in her early twenties. I wanted to feel proud, be admired, be f*cking awesome.

But something about it all felt so, so fake.

It took a long time to realise that the image I was chasing was all about remaining a Good Girl. I had been very successful at school and got good grades studying design at uni, and I was terrified of losing the success that had kept me afloat my whole life.

Somehow I believed that only if I was good in a very superficial and perfectionist sense of the word, I could maintain relationships, remain loveable.

Be a good girl, otherwise you’ll lose it all.

Like all fake things, the image began to crumble. It wasn’t long until I was diagnosed with depression, severe anxiety and eventually early-stage burnout (looking back, I also see that the panic attacks, shutdowns and utter exhaustion I was experiencing were not just a result of work-related stress, but of the constant, extreme efforts I put into masking my autistic traits).

I began to remember who I was as a child and teenager, and couldn’t help but see that the real me does not fit into the conventional business world at all. I am an entrepreneur at heart, there’s no denying that, but by no means one that is made for sticking with the status quo and ticking the rich boss babe boxes.

Good Girl still wants to convince me that I cannot ditch what the experts say, what the courses said, what the business world tells me to do, no matter how wrong, fake, and unsustainable it feels.

But a new (yet ancient) character has stepped forward and taken over the steering wheel from Good Girl. She is wilder, wiser, and committed to listen to her soul’s guidance instead of the status quo. She knows that her purpose is not to follow, but to forge a new path. She’s not here to hold in place what goes against her principles, but build what reflects her true values.

Wild Girl, I hand you the reins.

And with her in the lead, I…

…return to Instagram in a fun, joy-led way, ignoring posting schedules and content road-maps, and instead playing with frequency, energetics, and what makes my mystic heart sing.

…work on new offerings that bridge the gap between what I truly love and enjoy, and where I feel I can be of service on this planet, instead of seeking ways to maximise profits to make six figures (or whatever they say) in x amount of time.

…go slow and do things my way, because I know that no one else but me can decide how to create the business that is truly tailored to my soul, my mission and my wild, non-linear self.

And with that said, I finally want to replace the word business with something that feels more like what I am actually creating.

Maybe there is no single word for it yet, but there is a vibe:

It is multidimensional, enchanted, and wild. Rooted in the Earth, and devoted to the sacredness of life and the potential of the unknown. It is magical, mysterious.

It is star-born.

It would mean the world to me if you’d like to support me on my wild-business journey, and share my work with other New Earth Weavers who are into mystic living and new paradigm entrepreneurship.